1/17/2009 11:23:00 AM
Darn it! If only I had read this article before making and preparing my Apple "Wheat" Pancake mix. I had two delicious pancakes the morning of 1/17 thinking I was eating something more healthy than what this article implied.
After reading it, the same morning of my seemingly lovely breakfast, I re-examined the nutritional information on the product box (the mix is a product of Kerbey Lane Cafe--a popular local spot in Austin, Texas). The first item listed in the "Check the Ingredients" section was "UNBROMATED WHEAT FLOUR". As Spark and the article under discussion has led me to be more curious and skeptical and packaging claims, I decided to further investigate what "UNBROMATED" refers to. Here is the response I got:
*****"The important thing to remember about any whole wheat product is this: since manufacturers are required to list ingredients in order of their quantity (weight) in the finished product, a whole wheat product will always have one of the following listed as the first ingredient: “whole grain”, “100% whole wheat”, “100% stone ground whole wheat” or something very similar.
If you see something like “unbleached wheat flour” or “UNBROMATED wheat flour”, beware since these are just clever ways of saying “Foolish consumer, I have stripped the whole grain of all its goodness and made it highly refined”."*****
It follows, logically, that I have been fooled.
All that said, I would probably still make the pancakes once in a while (but rarely). I am going to look for a healthier, truly WHOLE mix to prepare.
This inspires me to post a question about food ethics in one of the discussion boards: look out for it soon!