Member Comments for the Article:

7 Secrets to Outsmart Your Supermarket

Look Past the Super Marketing to Protect Your Wallet and Your Waistline


2/2/2010 2:20:12 PM

MITZIAE1980's SparkPage
I am so sad I didn't read this article last week. Sunday I totally bit the dust and bought a Reese's Candy Bar, not the Reese's Peanut Butter Cup but the Reese's Candy bar with peanut butter inside and I ate it all. I had gone in for Reduced Fat Oreo's (my once in awhile treat. I can have three w/ a glass of milk to round out my calorie intake if it allows) and my Mom was sitting in the car waiting for me. I went to the checkout lane and saw that little devil and just had to have it. I knew I shouldn't, I knew I was just hungry But I did it anyway. And then to top it all off I hid it from my Mom (she's trying to lose weight with me) and sneaked to my side of the house to eat it in private.. Eww what bad behaviour!!
2/2/2010 9:47:52 AM

1SOPRANOMOM1's SparkPage
I truly do not understand this notion of a battle with kids in the grocery store. I loved taking my littles to the store! But then, there were no battles. Make shopping an active, deliberate activity, set rules and follow them - especially you. If the kids see that there are rules and they sometimes disappoint you, then they're less likely to try to buck them.

Think I'm gonna blog on this one.

As a former sample lady, I can assure you that the article is correct on that score. In addition, the sample givers are evaluated on how much of that product moves during the demo. So expect some pressure to buy it now. Knowing that beforehand helps to resist that pressure.

Great article!
1/16/2010 8:27:34 AM

STARFLOWER405's SparkPage
yes i agree with previous commnet on saving with coupons. The aritcle was informative and i will remember those points when I shop.
1/12/2010 6:34:46 PM

Overall, the article is good. I just have to disagree with a couple points.

If you're serious about saving money, end caps are your friends. This is where you can save the most money when you combine them with coupons.

X for XX are store marketing tactics, but are easily leveraged to the shopper's advantage. If you stock up on things when the price is the lowest, you'll save more money. A goal should be to never buy something at full price.

Holiday promotions are another big money saver. Don't buy before the holiday, but wait for those clearance sales afterward. You can stock up on party supplies for free or cheap and have them on hand for the next year.

It's also a good idea to learn the sales cycles. It's very easy to stock up on mustard and such from just before memorial day through labor day for very cheap versus during the winter months when they go to full price and stay there.

11/18/2009 9:13:59 AM

K4FRED's SparkPage
One way to distract children in a grocery store is to work on their math skills. For the really young ones, counting, for the older ones let them help help you figure out the unit price (money per ounces, pounds, etc.)
10/24/2009 8:58:17 AM

My 6-year old is attracted to every advertising ploy so I am thankful that my supermarket has a secure kid's play area to leave him while I shop. When he shops with me it is a battle of "no, we are not buying that!"
10/22/2009 6:42:20 AM

I found this article really helpful, it gave me some ideas of how to shop better at the grocery store. No more "impulse" buying for me! Look out store, you've got a wiser shopper coming in now!!!
9/29/2009 9:31:22 PM

Grocery shopping is usually a fun chore for me. I love taking my time and strolling the aisles to look for new products and different options. I read labels very carefully, however, and don't shop when hungry. Most of the food I buy is healthy. What I'm sometimes guilty of is buying too much. Thanks to the awesome suggestions here, I can change that.
9/29/2009 9:45:14 AM

NRKEVO's SparkPage
These are things I've known for a while, and I am lucky that I rarely (if ever) fall into the traps. My favorite thing to do while standing in the grocery line is read all the magazine covers (and generally roll my eyes). Of course, the ones with organizational ideas generally end up in my hands, but NOT in my cart! I have a list and certain things I buy every trip to the store and MAYBE once a month I might buy something indulgent. (Like the Pringles Honey Butter snack sticks I bought yesterday.) ;-)
9/29/2009 9:38:58 AM

It may sound funny but my husband and I no longer shop together. We found when we do we seem to indulge each other. When we go alone we are serious about following the list that we wrote before one of us left for the store. It has worked much better for our budget and my weight loss.
9/29/2009 8:26:19 AM

Excellent info, it always helps not to go grocery shopping whilst hungry or if you have the children with you. If you can't help either of these I used to go and eat a fruit snack with the children before shopping so that we wouldn't be hungry or tempted, and then get them to help me to find the items on my list. it worked like a charm. Their reward was one and only one healthy treat when we had finished shopping or one dvd rental on our way home. I liked the last one best- no calories!
9/29/2009 5:20:19 AM

Gosh I've just realised I'm a store owners dream shopper. Thank you for pointing out what a wally i am! Time to break out the self-discipline.
9/29/2009 2:23:21 AM

AKELAZ's SparkPage
Another reminder that what we put in our shopping trolleys we also put in our mouths! Thanks so much for grouping the pitfalls and the avoidance strategies together like this. Certainly made me re-think my shopping.
8/23/2009 11:05:00 PM

OSUCOWBY's SparkPage
Excellent article Sarah. The comment at the beginning of the article that supermarkets spend thousands of dollars to learn what people will buy, and when, and how the market can increase that purchasing is right on the money. The cost of food and the price we pay is very close, and sometimes we pay LESS than the item cost (a strategy called "Loss Leaders") so that the manfacturer can keep their other money makers in prime locations. Food is not like luxury cars. there is very little margin.

Again, excellent article!
8/18/2009 8:01:21 PM

We determine what goes into our grocery stores. Buy healthy and we'll have more healthy things, but give into those salty, sweet convenience foods and they'll just keep adding and pushing those.

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